If you read Mike at Running is Funny then you already saw this a couple of days ago when he posted about it, but if you don’t then this might look like I’ve had a totally original idea! Mark this day down in history! January, 27th - The day Ian appeared to have an original idea.
Apparently there is a company called Sheddable Shell that sells tear away marathon pants and jackets. They’ll keep you warm when you’re standing in the starting corral on those chilly mornings and make you look hot when you tear them off like a Chippendale dancer. I NEED some of these pants! The question that I have is whether you can put the pants back together again once they’ve been torn away because I’d like to practice tearing them away before race day. I want to get really good at it so that when I do it on race day in front of crowd it’s sure to be a show stopper.
The website says that the jackets can be customized but what about the pants? I’d like it to say “POW!” or “BAM!” over the crotch to help me get my message across, and maybe have my URL across the butt. That way whoever finds the pants can make their way back to Half-Fast and see pictures of the handsome devil that shed his pants at mile 2 and maybe some video of me shedding the pants set to Marvin Gaye.
I would also like to offer some advice to whoever is in charge of the marketing effort for Sheddable Shell. Why no videos of the tear away pants being torn away? There’s so much potential for viral videos there. You could have videos of hot sculpted runners tearing away their pants to reveal their toned legs or videos of runners tearing away their pants and falling down as they try to do it without stopping running. Then to really summit the mountain of viral marketing you could have a blooper reel of sexy runners ripping their pants off and oops... they forgot to put on anything underneath! We’d tastefully blur that out of course but maybe you could even make a little extra dough on the side selling the un-edited version of the blooper reel. If I’ve learned anything about the internets, and I’d like to think I have, it’s that these are the kind of videos that go viral and get you tons of free publicity. As soon as I get myself a pair of these awesome tear-away pants I plan on making lots and lots of videos. Hmmmm... perhaps I should work on getting rid of this “weighted vest” before I shoot my videos.
Anyway, they probably don’t need to advertise at all now since I’ve mentioned the tear-away pants on Half-Fast and enlightened literally dozens of people to this awesome new product. Perhaps instead of spending all that money on advertising they could send me a free pair of the pants. Also if they’re reading this I’d like a pair of the pants for my wife too... not for running but for something else I’ve been wanting to try. I’ve said too much haven’t I?