Come now, when someone is speaking to you it’s rude not to look at them. But perhaps you find yourself thinking ‘the original commercial was pretty good but those shorts covered way too much of the model’s butt for me to determine how well those Reebok EasyTone shoes are working.’ Well fear not tushie aficionados, they also have the ad below which is just what you’ve been looking for, although it does get a little repetitive after the first thirty times through it.
By running ads that focus on the legs, breasts and the derriere Reebok has pretty much achieved the illusive Triple Crown of chauvinism in the objectification of women sweepstakes. Well played Reebok. So who are these ads designed to reach? While the frat boys in the Reebok marketing department are probably high fiving themselves over these ads, the shoes are clearly designed for women but what possible effect could those ads have on women other than to create a feeling of inadequacy? Is that really the route Reebok wants to go? Whoa. Sorry, I’m getting a little too deep and thoughtful for a Friday video post. (It’s just the medicine talking.) Heck, I’m getting a little too deep and thoughtful for a Half-Fast post period. Perhaps I’ll just go back to quiet admiration. Yes, that’s exactly what I’ll do.
[Via Warming Glow]