Tuesday, May 8, 2007

New Running Shoe Technology

I admit that I’m always skeptical when I hear that, but in this case I think it’s valid. Today I came across Newton Running and was very impressed by their website, apparently they’re located right here in Boulder, Colorado so you see, good things do come out of Boulder.

They have engineered a line of shoes that are designed to make your feet feel like you’re running barefoot which causes you to land on your forefoot, which in turn reduces injury risk and is a more efficient way to run. Essentially, your feet are suspended on a hammock over the sole of the shoe, but you should check out their website for a more technical description of how it works.

When I hear ‘hammock’, I’m thinking about relaxing, not running and I’m biting my tongue to suppress the childish ‘banana hammock’ joke that must be in there somewhere.

I will say that I’m genuinely intrigued by these shoes and I’m seriously thinking about giving them a try but I’ll have to wait until they come down in price because I’m not going to pay $155 for shoes that look like they’re straight out of the 80s. So if you’re going to buy some, be sure to wear them with your matching slap bracelets and dig up the old leg warmers to complete the look. And remember, if you’re planning on running early in the morning: Wake me up before you go go.

Tip of the hat to The Goat for finding this first (or before I did at least).


  1. That is a retro looking shoe. But I thought Nike made some "barefoot" shoe already...

    Perhaps you can find a local running store that will at least let you try on the shoe and walk around in it.

  2. Freaky...I don't know if I could handle looking down at my shoes and having a "founding father" looking type fellow staring back at me...LOL..I'd like to try them on as well. and I agree..lime green shoes aren't for everyone.


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